Top 8 Tactics & Tips for Customer Testimonials

Your perspective customers want an element of proof to the claims that you are making, testimonials are that proof. Testimonials are able to slip through the defenses customers put up and are seldom detected on BS radar. A favorable account of your service or product goes a long way to setting the mind of your […]

8 Business Card Tactics Every Small Business Can Do

Take your business card out of your wallet and look closely at it. Are you marveling at its power? No? Maybe you should. If I had to choose just one marketing tool to use the rest of my career, it would be the business card. This little Swiss Army knife of marketing can be your […]

8 Gift Card Benefits That Boost Your Profit Margin

The Gift Card, or gift certificate, has been around a long time, but only recently have they been so easy to give and receive. Us businesses have reaped the benefits totaling $23 billion last year. When you add in the fact that 2% to 5% of gift cards never get used, it is easy to […]

8 Ways to Make Bad Marketing Decisions

In my years serving clients at many different levels, I am surprised quite often by poor marketing decisions and how they are made. It doesn’t really matter the location or industry, or the size of the company. Poor decision making has wasted more marketing dollars than any other factor in a marketing venue. As you […]

8 Sentence Marketing Plan in Minutes

A marketing plan is one of those buzz words you hear from “the experts” as a must have. Most entrepreneurs don’t have one. Even more don’t know what one is. I am here to help. With this simple step-by-step, I will show you how to craft an effective marketing plan in a matter of minutes. […]

8 Minutes to Better Marketing

The number one hurdle small business owners must get over to market their own business is TIME. Our time is finite. Each day only has so much of it and there is so much we have to do in the allotted time. On top of the business itself, there is billing and collections, managing people, […]

8 Signs That You Are Sabotaging Your Own Marketing

In spite of all your marketing efforts, it seems your labor has been in vain. You have tried new mediums, messages, even new target groups, but nothing has produced the results you wanted.  You have looked at the numbers and there just isn’t any ROI to be seen. I can see you are on the […]

8 Marketing Fairy Tales You Shouldn’t Believe

Here’s one of my favorite marketing fairy tales. Enjoy. Once upon a time there was a brave entrepreneur that went to work everyday, did their job and made ends meet. But all was not well for the entrepreneur, you see he needed more customers and didn’t know where to find them. On his way to […]

8 Marketing Truths From The Princess Bride

My absolute favorite movie of all time is The Princess Bride (1987). Quotes from this movie are common around our house, and can be used for a variety of situations. They are very handy and funny the majority of the time. If you haven’t seen it, I highly recommend you watch it with your entire […]

8 Marketing Mindsets That Undermine Your Business

Your marketing mindset makes all the difference in the success of your marketing and your business. A mindset is a belief that, in spite of facts to support or refute its validity, we hold to be true no matter what happens. We all have mindsets, some good, some bad. Mindsets can help or hinder us […]