Why do I need a Logo?

A new logo and identity package will help people recognize and differentiate as well as give your company more credibility as well as a higher perceived value. Additionally a new logo can be used for all forms of advertising and publicity. Newspaper ads, staff shirts, events banners and t-shirts, all contributing to the overall equity of your company image and identity. The options are endless. Your company can be represented by an all type, an iconic, or illustrative logo. I would suggest you explore the intricacies of your company with a logo designer and create a logo that compliments and magnifies you.

How do I choose a Logo designer?

Look at their portfolio. Do you see logos that are similar to what you envision? Does their style fit with your company's image? Does the designer take time to get to know you and your company? Your company has a unique genetic makeup. Your organization has basic parts that make it different than any other, your DNA. Making your company memorable with your customers is where your own design DNA comes into play. find a designer that breaks your design needs down to the basic elements, Content, Form and Target, to focus your efforts to get maximum results. Find a designer that gives you what you want as well as what you need to magnify your company’s individual design needs. Find a design firm with ample experience, specializing in logo and identity design, don't make your decision on price alone. You can get a generic logo for extra cheap but is it what you and you company need? Is it customized to your company? What does it say about your company? Does it look like you got it cheap? Is that the image you wish to portray?

What should a logo cost?

Well, it depends on what you can afford, I would say spend what you can afford to. If you think about it, your logo will represent your company for the life of your company. So if you amortize the logo cost over the 10, 20, 30 year life of your company, spending at the minimum $500 on a logo is an investment of at most $50 per year. What is your marketing budget? Are you willing to spend $50 a year on brand recognition, good readability, and a complimentary corporate image? I am willing to pay more. The websites that will "design" you a logo for a dollar seldom give you what you need and then charge you for changes to the logo. They are also notorious for plagiarism and clip art giving you cookie cutter designs and a discounted corporate image. I realize you might not have a lot of money for logo design, but there ways around it. Find a logo designer that will work within your budget, or trade ad space on your webpage for part of the cost of logo design, or trade services with your designer. there are plenty of ways to save on your logo design, but I wouldn't use a cut rate service.

Thanks for reading, I hope this blog helped.

Mark Combs
Logo Designer