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DzinDNA works everything in black and white first. The lowest common denominators for business communications are the fax machine, the yellow pages, and the newspaper. If your logo can’t survive the ravages of these highly corosive mediums it won’t survive anywhere else. We first boost your logo’s immunity at a cellular level and then add color after all measures are taken to ensure the fidelity of your mark. Don’t get us wrong...we love color. But it can’t fix a logo that doesn’t work. DzinDNA axiom: If it doesn’t work in black and white; color won’t fix it. Color Logo Sheet
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