Your company is unique, your logo should be as well.
It is impossible for an “off the shelf” clip art logo that 100 other companies have used to effectively convey your unique company message. Your brand must stand out or you will blend in. You can’t stand out if you look like 100 other companies. Our goal is to help companies like yours, find their unique shape, and convey their message to their perfect customer.
You just can’t do that with borrowed art.
Please notice that our logo designs are unique to each of our clients. We don’t have one style that we apply to your company. We design logos based on your Design DNA so every logo we do is as unique as the client that hired us. No cookie cutters allowed.
DzinDNA works everything in black and white first. The lowest common denominators for business communications are the fax machine, the yellow pages, and the newspaper. If your logo can’t survive the ravages of these highly corrosive mediums it won’t survive anywhere else.
We first boost your logo’s immunity at a cellular level and then add color after all measures are taken to ensure the fidelity of your mark. Don’t get us wrong…we love color, but it can’t fix a logo that doesn’t work.
DzinDNA axiom: If it doesn’t work in black and white; color won’t fix it.
If you need more information on how a professional logo can boost your branding, check out these articles:
Whether you realize it or not, your company is being watched all the time. Not always by the same people, but with the 24 hour business cycle on the internet, you are always being judged by your appearance. Like it or not your logo speaks volumes about you. If the first impressions are true or […]
What are the 8 elements of a “world class logo”? I had a potential client ask me this question. I had to stop and think. I had never considered that before. I started searching my brain for what it takes to reach the levels of “world class”. I have broken the elements into primary and […]