8 Pillars of Low Cost Marketing

We have all heard the mantra, “it takes money to make money”, but that isn’t always true. Low cost marketing can be very achievable if not free if you employ proven marketing tactics and set a strong foundation for your marketing plan. Between the reach of social media and your own ingenuity marketing your business […]

8 Ways to Know What Business You’re In

Do you know what business you are in? I would bet that you have a partial idea but you don’t know the whole truth. You may think you manufacture Widgets, or that service Widgets, you may think you area Widget consultant. This is only partially true. You actually are in at least 3 different businesses. […]

8 Things I (re)Learned at CES

It had been a while since I had been to a trade show, so when I got the opportunity to attend the Consumer Electronics Show (CES) for a client I jumped at the chance. CES is the largest trade show in the world so naturally I thought I could learn something, it didn’t hurt that […]

8 New Year Marketing Resolutions

Well it’s a new year, that can be a good thing or a bad thing. Every year the topic of resolutions comes back, with expectations of a renewed commitment to something you want/need to do. I am normally not a resolution kind of guy. My typical New Year’s resolution is to not make any resolutions. […]

8 Jobs Your Packaging Performs

I am sure we all have, maybe recently, cursed a package or two. They are too easy to open, too hard to open, or even impossible to open. Maybe they are to pretty to tear, or so ugly you enjoy tearing them. In our consumer nation, we are surrounded by packaging. Product packaging serves a […]

8 Marketing Questions to Ask Before You Start

You finally have carved out some time to start a new marketing campaign. It doesn’t have to be a major marketing effort, the important thing is that you are starting one. But before you initiate a marketing campaign, you might want to ask yourself a few questions that will help your marketing be more focused, […]

8 M’s of Marketing

You can break your marketing down into 8 aspects that must be considered if you want to effectively market your business. Each of these should be considered at the outset of your marketing planning to maximize your efforts, your budget, and your results. There are 3 Primary M’s and 5 Secondary M’s, the Primaries are […]

8 Roles Branding Plays in Your Marketing

Branding is a great nebulous word that acts as a catch-all for anything companies do to identify products in a customer’s mind. Branding is seldom understood and often overlooked in the cubicle fields of sales and marketing. Branding is actually a big part of the marketing recipe and I wanted to call your attention to […]

8 Marketing Habits of Highly Effective Businesses

If you haven’t read Steven Covey’s 7 Habits of Highly Effective People you really should. I highly recommend the book. I just finished it again and thought I would tip my hat to Mr. Covey and give you some marketing pointers at the same time. All of Covey’s tips can apply quite well to your […]

8 Marketing Uses for Your Calendar

If I could use only one tool to assist me in marketing, it would be the calendar. This Swiss Army Knife of strategy and information is mostly taken for granted in today’s world, but the calendar can help you market your business in many ways. The Gift I will start with the most obvious and […]